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Content Audit: Rock N Rags

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Future based on the Present: Aritzia

With an upscale retail brand such as Aritzia, I was able to convey something similar with a presentation on what makes the brand innovative and how it can thrive in the future. In doing so I analyzed its data, competitors in its industry, inhouse brand trends, opportunities/threats, and a proposal for the brand. 
In all the statistics in cross platform engagement, search term keywords,, confidence levels, sentiment scores, and organic click thru rate there is much to focus on and taking those into account in a storyboard, pr messages, and future proposals. 
I developed various launches and mockups for the 5 brands held in Aritzia including Babaton, Denim Forum, Sunday Best, TNA, and Wilfred.
 

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Nature's Source Print Ad:
This print ad is for a fictional natural grocer fit for magazines, newspapers, or online. 

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Nature's Source Client Story Board and Advertisement:
For this project, I created a storyboard for a television advertisement and a buyer persona to target the company's ideal audience they are striving to reach.

Inbound Certification

I took a 5-hour training course to get my certification in the methods to grow a valued and trusted business

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Google Ads Search Certification 

I completed this course to understand the fundamentals of curating an effective search campaign

Google Analytics Certification

I became knowledgable in effective and successful online presence through the use of analytic software

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